SENIOR COPYWRITER + CONTENT MARKETING MANAGER
Photo of Bridgette Austin

Los Angeles-born, NYC-based copywriter and content marketing enthusiast transforming raw words into meaningful, results-driven storytelling one email, social post, and webpage at a time.

About Me

Hi there, and welcome! Allow me to introduce myself…

I’m a B2B and B2C copywriter and certified content marketer with over 15 years of experience working with leading companies and nonprofits. Some of the organizations and clients I’ve created and promoted content for include Ernst & Young, General Assembly, Intuit, JCPenney, Meetup, Noodle, NYU (my alma mater—go Violets!), Salesforce, The Bee Conservancy, and The Estée Lauder Companies.

As you can probably tell, my experience runs the gamut of industries. Nowadays, I spend my 9–5 life running my freelance writing business, Baus Content

Nurturing and educating online and offline communities through the power of words and storytelling is what enables me to do my best work. I love helping individuals and organizations tell their unique stories in a way that captivates their audiences, excites stakeholders, and delivers real results.

Outside of work, I’m usually reading or listening to 2–3 books at any given time, on a plane visiting family or exploring a new city, or rolling out my yoga mat to move through my favorite asanas.

Curious about what I’ve done so far professionally? Jump below to check out some of the work I’ve produced for employers and clients. You can also get in touch with me on LinkedIn, Twitter, or via email at contact@bridgetteaustin.com.

From Clients and Colleagues

Bridgette is a strong collaborator who has earned the respect of her peers, who find her ‘committed to high quality,’ ‘very attentive to timelines,’ and ‘always carries a positive attitude.’ She is always willing to pitch in, raising her hand to take on new challenges, or get us over the finish line in a pinch.
— Director of Content, General Assembly
I’ve worked with many copywriters and editors in my career, but none of them compare to Bridgette Austin. Bridgette is a thoughtful, strategically minded, and charismatic writer that turns complex topics and themes into content gold. I had the pleasure of working closely with Bridgette on several projects during our time together at Salesforce, where we developed new, top-performing blog posts, email copy, slide decks, and much more. I looked forward to every meeting and interaction I had with Bridgette because she would always bring new and fresh ideas to the table that continued to spark my creativity and curiosity. Bridgette is a copywriter and editor that any company would be lucky to have on its payroll.
— Employer Brand Marketing Manager, Salesforce
Bridgette was an integral and highly valued member of our IT Communications team. She tackled new projects and challenges with enthusiasm and skill, receiving glowing praise from colleagues within NYU IT and beyond, particularly for her stellar work on the co-creation and implementation of an NYU IT Social Media strategy. Her work was consistently impeccable on all fronts; she was adept at building community connections that are key to our unit’s role; and she regularly sought out and proposed improved and innovative means of enhancing not only her own skills, but our group’s offerings to and engagement with the community at large.
— Associate Director of Communications, New York University
Bridgette is a talented, reliable, and versatile writer. She was always responsive to my emails, diligent about meeting deadlines, and able to write adeptly on a wide array of topics.
— Content Marketing Manager, Intuit

Career Highlights

  • 15+ years of writing and content marketing experience in higher education, technology, and professional services with an M.A. in global communications. 

  • Recipient of multiple industry awards and accolades.

  • Author of 1,200+ web articles, which have generated hundreds of thousands of website hits and hundreds of social shares. 

  • Named a finalist in the 2020 American Marketing Association’s (AMA) Higher Education Marketing Team of the Year Award competition.

  • Two years of international working experience as a ghostwriter for a local travel blog and a communications consultant for a leading environmental research firm in Paris, France. 

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Let’s Connect

Like what you see and want to connect? Email me at contact@bridgetteaustin.com, or find me on LinkedIn and Twitter at @bridge_austin.

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