Hi, I’m Bridgette
I help B2B tech companies and universities create AI-powered, on-brand content.
What I Bring to Organizations
Over 15 years of content writing and editorial experience in tech and higher education
I write and optimize content that helps organizations connect and engage with their audience. From developing executive remarks for NYU’s president to crafting video scripts that showcase Visa’s global payments platform, my goal is always to create content that’s on-brand and resonates.
A data-driven approach with proven results
Your objective is to build your brand, sway customers, donors, or prospects, and, ultimately, win your audience. My goal is helping you get there with fresh content powered by AI workflows, all while driving engagement and conversions.
-
![Logo for Bais Content with the word 'Bais' in large pink letters with a wave design, and 'CONTENT' in smaller black letters below.]()
15+ Years of Content Writing Experience
Founder of Baus Content and author of over 1,500 blog posts and web articles, generating hundreds of thousands of website hits and social shares.
-
![NYU logo featuring a purple torch icon and the letters 'NYU' in purple.]()
124% Increase in Web Traffic
Lead copywriter for the NYU Alumni Changemakers microsite, which generated 18K+ unique site visits and drove a 124% year-over-year traffic increase.
-
![Logo of the American Marketing Association with AM> symbol]()
Multiple Industry Awards & Accolades
Named a finalist in the American Marketing Association’s (AMA) Higher Education Marketing Team of the Year Award competition.
-
![Blue background with a white icon of a person and a checkmark.]()
1.9 Million Online Views
Developed executive scripts and event communications for the Visa Spotlight series, which generated nearly 2 million views across platforms.
-
![NYU logo featuring a white torch on a purple background and the letters 'NYU' in purple.]()
375% Increase in Social Media Followers
Grew NYU IT's Facebook community by 375% and Twitter community by 200% after implementing the organization’s first-ever social media strategy.
-
![Logo of the Georgia General Assembly with a red circular emblem containing the letters 'GA' and bold black text reading 'GENERAL ASSEMBLY']()
700+ Applicants in Just 2 Weeks
Led copy development for General Assembly’s See Her Excel scholarship campaign, surpassing 700 applicants within two weeks of launch.
-
![Salesforce logo in blue speech bubble]()
Over 3 Million Online Views
Developed event communications for Salesforce's virtual Trailblazing Women Summit, which earned 3.3 million online views.
Portfolio
Blog Posts & Articles
Bylines
Intuit QuickBooks | Guide to Protecting Customer Data
Intuit QuickBooks | CloserIQ Builds a Platform to Recruit Sales Rockstars
Inc. | Your Ultimate Guide to Tax Write-Offs
Ghostwriting
Uniform | How AI is helping enterprise marketers scale omnichannel experience creation
Uniform | Why enterprise marketers struggle to deliver at speed: 3 obstacles to overcome
Personal Profiles
Thought Leadership
Ebooks & Guides
Uniform | DXPs Explained: Digital experience guide for digital leaders (gated asset)
Whitepapers
Uniform | Marketers win faster with true composability
Uniform | Developers win faster with true composability
Annual Reports
ChargerHelp 2025 Annual Reliability Report
New York University | Foundation to Formation: Reshaping Information Technology at NYU
Case Studies, Video, and Website
Case Studies
RedDot | Global Extranet Improves Customer Access to Service Information
RedDot | Health Plus Reaches Out to New Yorkers with Multilingual Site
Website & Landing Pages
General Assembly | Enterprise Website
General Assembly | See Her Excel campaign
Video
What Clients and Colleagues Say
"Bridgette is my go-to for all enterprise content needs. Her deep experience in the B2B space shines through. Whether it’s blogs, ebooks, or ad copy, Bridgette’s work is fast and consistently aligns with our content goals. Her ability to create compelling, crisp, and relevant content ensures our projects succeed. Highly recommended for anyone in need of top-tier B2B content services."
Mickey Aharony, Uniform
"Bridgette was an integral and highly valued member of our IT Communications team. She tackled new projects and challenges with enthusiasm and skill, receiving glowing praise from colleagues within NYU IT and beyond, particularly for her stellar work on the co-creation and implementation of an NYU IT social media strategy.
Her work was consistently impeccable on all fronts; she was adept at building community connections that are key to our unit’s role; and she regularly sought out and proposed improved and innovative means of enhancing not only her own skills, but our group’s offerings to and engagement with the community at large."
Kate Monahan, New York University
"Bridgette is a talented, reliable, and versatile writer. She was always responsive to my emails, diligent about meeting deadlines, and able to write adeptly on a wide array of topics."
Rochelle Bailis, Intuit, Inc.
"I’ve worked with many copywriters and editors in my career, but none of them compare to Bridgette Austin. Bridgette is a thoughtful, strategically minded, and charismatic writer that turns complex topics and themes into content gold.
I had the pleasure of working closely with Bridgette on several projects during our time together at Salesforce, where we developed new, top-performing blog posts, email copy, slide decks, and much more. I looked forward to every meeting and interaction I had with Bridgette because she would always bring new and fresh ideas to the table that continued to spark my creativity and curiosity. Bridgette is a copywriter and editor that any company would be lucky to have on its payroll."
Tyson Olcott, Salesforce
Let’s Connect
Book a free 1:1 to discuss your content production and editorial needs.
