Helping tech companies, creative agencies, and higher ed create impactful, brand-aligned content

I’m Bridgette, an award-winning copywriter, certified content marketer, and founder of Baus Content.

With over a decade of crafting the brand voice and narratives of technology, marketing, and higher education clients and employers, I’ve dedicated my career to delivering compelling content that connects stakeholders, attracts attention, and generates warm, quality leads.

As a freelance writer, I work with small- and mid-sized businesses — from scrappy, innovative startups to boutique agencies — that move quickly and share a common goal with Baus: producing transformative results that delight target audiences.

Scroll below to see the organizations I’ve worked with and the stories I’ve helped folks (just like you) tell to their audiences.

If you need a highly creative copywriter who produces exceptional short- and long-form content, get in touch. I can’t wait to collaborate!

Explore My Portfolio

Over 15 years of writing experience with major brands and growing companies

Your goal is to build your brand, bolster your SEO strategy, sway prospects, and, ultimately, win new business. My goal is to help you get there with fresh content that drives conversions and results.

Read what others have said about my work >>

For over 15 years, I’ve created and promoted content for Ernst & Young, General Assembly, Intuit, JCPenney, Meetup, Noodle, NYU (my alma mater—go Violets!), Salesforce, The Bee Conservancy, The Estée Lauder Companies, and other major brands.

Nurturing and educating online and offline communities through the power of words and storytelling is what enables me to do my best work. I love helping individuals and organizations tell their unique stories in a way that captivates their audiences, excites stakeholders, and delivers real results.

Past and present clients and employers

EXPLORE MY PORTFOLIO

Landing Pages

Once people land on your website, blog, or social media page, you need to create a pathway that converts them from site visitors to leads and, eventually, to customers.

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Email Marketing

Despite what people say, email is not dead. In fact, email as a lead converting channel is more important than ever in our content rich, yet increasingly crowded marketplace.

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Digital Ads

Largely defined by banner ads, display advertising is an essential digital tool for communicating your campaign’s brand and messaging with bold, punchy copy and eye-catching visuals.

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Blog Posts

How do you build audience trust, authority in your niche, and grow brand awareness? Blogs are a popular and effective way to cultivate thought leadership, foster an online community, and drive traffic to your website.

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Thought Leadership

In the world of content marketing, thought leadership is a key ingredient in the recipe for establishing authority, trust, and expertise in your industry.

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From Clients and Colleagues

“Bridgette is a strong collaborator who has earned the respect of her peers, who find her ‘committed to high quality,’ ‘very attentive to timelines,’ and ‘always carries a positive attitude.’ She is always willing to pitch in, raising her hand to take on new challenges, or get us over the finish line in a pinch.”

— Director of Content, General Assembly

“I’ve worked with many copywriters and editors in my career, but none of them compare to Bridgette Austin. Bridgette is a thoughtful, strategically minded, and charismatic writer that turns complex topics and themes into content gold. I had the pleasure of working closely with Bridgette on several projects during our time together at Salesforce, where we developed new, top-performing blog posts, email copy, slide decks, and much more. I looked forward to every meeting and interaction I had with Bridgette because she would always bring new and fresh ideas to the table that continued to spark my creativity and curiosity. Bridgette is a copywriter and editor that any company would be lucky to have on its payroll.”

— Employer Brand Marketing Manager, Salesforce

“Bridgette was an integral and highly valued member of our IT Communications team. She tackled new projects and challenges with enthusiasm and skill, receiving glowing praise from colleagues within NYU IT and beyond, particularly for her stellar work on the co-creation and implementation of an NYU IT Social Media strategy. Her work was consistently impeccable on all fronts; she was adept at building community connections that are key to our unit’s role; and she regularly sought out and proposed improved and innovative means of enhancing not only her own skills, but our group’s offerings to and engagement with the community at large.”

— Associate Director of Communications, New York University

“Bridgette is a talented, reliable, and versatile writer. She was always responsive to my emails, diligent about meeting deadlines, and able to write adeptly on a wide array of topics.”

— Content Marketing Manager, Intuit

Career Highlights

15+ years of writing and content marketing experience in higher education, technology, and professional services with an M.A. in global communications.
Recipient of multiple industry awards and accolades.
Author of 1,200+ web articles, which have generated hundreds of thousands of website hits and hundreds of social shares.
Named a finalist in the American Marketing Association’s (AMA) Higher Education Marketing Team of the Year Award competition.
Two years of international working experience as a ghostwriter for a local travel blog and a communications consultant for a leading environmental research firm in Paris, France.

Contact Me

Want to connect? Email me at contact@bridgetteaustin.com or reach out on LinkedIn.