Digital Ads

Digital ads are everywhere — that is, at least on the web. Largely defined by banner ads, display advertising is an essential digital tool for communicating your campaign’s brand and messaging with bold, punchy copy and eye-catching visuals. 

Banner ads in particular are useful for retargeting and remarketing campaigns that package and deliver ad content based on users’ online behavior and interactions with your website. 

Whenever I work on a marketing campaign (especially ones targeted to consumers), banner ads are a frequently-used tactic in the omnichannel strategy for attracting the right audience, cultivating brand awareness, and driving sales revenue.