Blog Posts

How do you build audience trust and industry authority in your niche market and grow brand awareness?

Blogs are a popular and effective way to cultivate thought leadership, foster online communities, and boost traffic to your website. According to HubSpot, over half of marketers state that blog content creation is their company’s top priority when it comes to inbound marketing. 

Some of my favorite blogs include Copyblogger, which teaches folks “how to create killer content” and offers fresh, no-nonsense posts like Be a Bad Writer to Be a Great Writer. 

As for my blogging cred, I’ve written numerous articles for large and small organizations on topics ranging from NYC’s thriving small business community to the rise of diversity initiatives at elite universities and the use of data science for disaster relief. Some of my posts have garnered 100,000+ views and dozens of social shares, generating online traction and engagement and useful content that teams have repurposed across email, social media, and other digital channels.