Email Marketing

During my tenure as editor-in-chief of Connect, a newsletter that had over 80,000 readers, the average open rate increased by 10 percent.

Despite what people say, email is not dead. In fact, email as a lead-converting channel is more important than ever in our content-rich, yet increasingly crowded marketplace. 

If you’re part of the camp that believes email is going the way of broadcast television, consider this: Within the world of modern marketing, email generates 174 percent more conversions compared to its arguably younger and flashier cousin, social media. 

During my career, I’ve contributed to and served as editor for a number of email newsletters — some with subscriber lists numbering in the hundreds of thousands. My email marketing experience also encompasses creating email drips to announce and promote invite-only events, expert-packed webinars, and limited-time promotions that recipients absolutely could not miss. 

The key to creating widely-read newsletters? Deliver curated, high-quality, and personalized content that your readers hunger for and find valuable. Of course, it also helps to include a compelling subject line and single, clear call-to-action that compels readers to open and engage with your email content — whether it’s clicking through to purchase a product on your website or creating another incentive to interact with your online brand.