Thought Leadership
NYU IT’s inaugural annual report is one of many thought leadership pieces I’ve helped develop for elite, well-known organizations such as NYU Information Technology.
In the world of content marketing, thought leadership is a key ingredient in the recipe for establishing authority, trust, and expertise in your industry. Thought leadership comes in many forms — blogs, infographics, white papers, videos, and more — and helps build relationships with not just customers and clients, but also media professionals, academia, NGOs, and even other competitors.
I think this corporate blog by Richard Branson, founder of the Virgin Group, is an excellent example of thought leadership, and how companies can use the voices of executives to amplify their brand and reinforce their company’s mission and values.
Out of the various content I tackle, thought leadership is one of the genres I enjoy writing the most. Regardless of industry or topic, well-researched, investigative pieces that includes one or multiple viewpoints allow you to dive deep into issues that are important to the company, university, or organization you’re writing for. Plus, it provides a unique opportunity to hear perspectives from subject-matter experts and business leaders firsthand, as well as learn about the latest data, insights, and trends driving influential sectors.
On that note, feel free to check out this annual report that highlights the accomplishments of one of NYU’s largest organizations, NYU Information Technology. (And for a sneak peek at some sections written by yours truly, see pages 10-11, 34–35, and 42).